Not so long ago, it was enough to have an excellent product, a great team to manufacture it and deliver it together with the associated services, aggressive prices and enough self-confidence.
Unfortunately, even for the best in the class, this no longer means that you simply win public tenders that comply, for example, with the provisions of the US GPA (Agreement on Government Procurement) and its European version of the Official Journal of the European Union (OJEU). We have seen in many projects that there are many formal traps that can disqualify your offer, even if your product and price were actually right.
It has also become very formal in the business-to-business area and many companies are fighting for tenders due to this changed system. We have learned how important it is that an optimized process during the tender phase helps to provide a formally correct and commercially aggressive response and to secure the deal.